Morning Glory — Coffee Packaging Concept

A playful take on branding that mixes cheekiness with everyday rituals.

I’ve always admired brands that offer more than just pretty packaging — ones with a wink, a bit of attitude. Morning Glory grew from that idea. I wanted to create something that feels bold, funny, and slightly suggestive, playing with the phrase’s multiple meanings. Since coffee is what saves me every morning, it felt like the perfect fit. The illustration came naturally: a moka pot turned into a tiny house and a relaxed gnome enjoying his brew — a lighthearted tribute to slow mornings and strong coffee.